5 days done, only 85 more to go before we can realistically analyze the business for what it is. We had a total of 17 customers in the last five days of which 2 came back. Grateful for the return business but we need more and with time I am still confident that we will get it.
Entrepreneurs must learn to be like bloodhounds. Except instead of sniffing out escaped convicts, lost children, or perhaps drugs in the handbag of a little old lady from klerksdorp, they must learn how to sniff out the unmet needs of the people they wish to serve. To win new customers, ask the golden question: "What's the unmet want and how can we meet this unmet want before anybody else does?
Working on a new sign, we need a more visible one that simply states COFFEE. Seems like a lot of people still don't know what we are doing on the strip. The loyalty card concept will be introduced soon as well "buy nine get one free" hoping it will bring in a few more regulars :)
All in all Morningbru was successful this week and the feedback was positive on all fronts.
Have an awesome weekend, drive safe and drink your coffee.
The Morningbru Team
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