Morningbru, A Small Business, A New Journey

Good morning and welcome to the official Morningbru blog. My name is Nicky and Morningbru was an idea I came up with four months ago. The  concept is simple and easy,  myself and a friend ( Sean Fourie ) wake up before the crack of dawn (05:00am) brew some filter coffee stick it in a backpack dispenser and run around the morning traffic supplying people with hot quality coffee at R10.00 a cup.

Initially We thought we would hit it big within the first few days but our high expectations were soon smashed when on our first morning we had only managed to sell five cups when we were both hoping to sell forty. This was seven days ago and we are still averaging around five to eight cups a day with the hope that in two weeks our numbers will double. This hasn't got us down though because we know that if we persist people will get to know us and the concept of coffee in traffic.

The Vehicle

We concentrate on one street at the moment called Amandal Rylaan, the traffic backs up here for about 1.5 kilometers every morning from 06:30 am to 08:30 am within this two  hour time frame we have traffic jammed and all to ourselves (Mohuhuhuhahahaaaa).

We patrol up and down the string of traffic, me holding the sign and Sean wielding the backpack filled with coffee goodness. On average we walk 10-15 kilometers a day and people are starting to get used to seeing us there in the morning and are actually greeting us before we greet them :) It's pretty cool. Our aim is to be there every morning so that  we can be relied on for coffee when people are running late or just couldn't get to making themselves a cup before leaving for work.

The Coffee ( LavAzza )

Choosing a coffee brand was tricky, we tested a few different blends before deciding on lavAzza (Italy's favorite coffee) The blend stood out for me personally and for a morning coffee it really does give you a kick in the butt first thing.

The Tools --- Urn, Coffee Queen Filter Machine, Flask

With every morning that passes we learn new valuable lessons and re-strategies the way we do things, for instance today we rocked out with a bigger, clearer and more visible sign and got a good response from our potential customers, it's small little details we learn everyday that will turn this into a bustling business.We are both very excited and driven to make this small business work for us, I mean it will catch on with time right ?

The Rocket Pack --- Back

The Rocket pack --- Front

The Sign New And Improved :)

So follow this blog!!! where we will be posting our progress after every morning and you can give us some of your own input and ideas that might help us improve our service and functionality.

Have A Great Day
The Morningbru Team